About us
Who We Are?
We are creators, artisans, and visionaries committed to blending tradition with innovation. As a sister concern of the renowned Shah & Shah Group, we bring decades of expertise in crafting premium wooden products that celebrate craftsmanship and sustainability.
From supplying iconic global brands like Pottery Barn, Anthropologie, BoosBlock, Wayfair, and Crate & Barrel, to launching our first retail venture in India, we are driven by a singular purpose—to create products that are not just functional, but meaningful.
At our core, we are dedicated to sustainable practices, crafting each item from recycled wood to ensure no trees are felled. Our focus is on quality, durability, and timeless design, offering items built for today and cherished by generations to come.
We are more than just a brand; we are storytellers, crafting pieces that resonate with elegance, responsibility, and heritage. Welcome to a world where craftsmanship meets sustainability. Welcome to us. 🌿✨
Clear, consistent communication is key to our success. We prioritize open dialogue, ensuring alignment with your needs and seamless collaboration throughout every order.
Start with the customer – discover their needs and create beautiful solutions.
What We Do?
We specialize in crafting premium wooden products that seamlessly blend functionality, sustainability, and timeless design. From elegant chopping boards and platters to bespoke wooden creations, we deliver pieces that are built to last and elevate everyday living.
Our journey began as manufacturers and wholesalers of high-quality wooden arts and crafts, supplying globally acclaimed brands like Pottery Barn, Anthropologie, BoosBlock, Wayfair, and Crate & Barrel. Now, we bring the same excellence directly to you with our retail venture.
Each product we create is:
- Sustainably Made: Using recycled wood, ensuring no trees are harmed in the process.
- Expertly Designed: Handcrafted by skilled artisans with attention to every detail.
- Customizable: Tailored to meet your specific needs in shape, size, design, or personalization.
We don’t just make products; we craft experiences. Every piece reflects our dedication to quality, heritage, and environmental responsibility—designed to serve you and future generations alike.
Our products are crafted for durability, beauty, and functionality. With meticulous attention to detail, we create stunning wooden boards and platters that elevate your culinary experience.
Start with the customer – discover their needs and create beautiful solutions.
Exceptional craftsmanship.
Meet our artisans
Dedicated craftsmen driving our quality
Suhail Daar
Chief Executive Officer
Founder and master craftsman, Suhail is the heart of our company. He dedicates his time to perfecting our woodwork, enhancing product designs, and ensuring customer satisfaction.
Dr. Taha Ayub
Chief Craft Officer
Dr. Taha is passionate about woodworking. With years of experience in the craft industry, Taha has helped elevate our brand to new heights. She is a true artisan.
Messiah
Chief Companion Officer
Messiah is as passionate as we are, a little artisan who loves creating beautiful clay boards and platters. Inspiring us & providing valuable feedback.He accompanies us everywhere be it workshop, storehouse or suppliers. Always keen to connect with community of woodwork enthusiasts.
Iris Joe
Chief Artisan Officer
With a passion for craftsmanship, our team creates exquisite wooden chopping boards and platters that elevate your culinary experience. Each piece is designed with care, ensuring quality and functionality for every kitchen.